Iconic Launches call for Iconic Partnerships

Posted on May 13, 2015 in Featured, Group News, Tech Talk & Trends | 0 comments

During the last several weeks JCDecaux has unveiled the very best of digital large format locations across world's biggest airports. These launches involved exclusive partnerships with world-renowned brands including Tiffany & Co and Microsoft, firmly placing them as the leaders within digital outdoor advertising.

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JCDecaux Airports: Perfectly Poised to Engage with International Tourists

Posted on Feb 27, 2015 in Tech Talk & Trends | 0 comments

1,138m international tourists in 2014 and 5% growth in airport travel means new opportunities arise for brands to reach in the airport environment and engage with an increasingly global and connected audience.

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How Alibaba Broke Online Retail Records in 13 hours

Posted on Nov 12, 2014 in Tech Talk & Trends | 0 comments

Alibaba.com broke its last years record for the biggest online sales in just 13 hours this year! With almost half of the transactions done on mobile devices the company did well to optimise the shopping experience for the Chinese consumer. Read on!

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Outdoor Active Space & M-Commerce: Connecting with Young Consumers

Posted on Sep 9, 2014 in Insight, Tech Talk & Trends | 0 comments

Online spending among the youth is expected to reach £5.7bn in 2014. Together with the growth of mobile commerce, the opportunities for reaching young consumers while they are in the Active Space are growing. And Outdoor Advertising is where the purchase cycle begins.

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Augmented Reality and Outdoor: 5 Campaigns to Make Your Eyes Pop

Posted on Aug 19, 2014 in Campaigns, Featured, Innovate, Tech Talk & Trends | 0 comments

We are seeing a growing trend for incorporating Augmented Reality in Outdoor advertising to create innovative, out-of-the-box campaigns, where the AR is in perfect synergy with the advertising brand. Have a look at our pick of top AR campaigns from the last twelve months.

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Outdoor strikes again at Cannes Lions 2014

Posted on Aug 13, 2014 in Insight, Tech Talk & Trends | 0 comments

WARC analyses the Cannes Lions Creative Effectiveness shortlist entries and winners, revealing that the use of Outdoor together with other media, including traditional, digital and social, promises amplified campaign effectiveness.

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