Global Shoppers and Fashion: the most popular travel purchase

Posted on Nov 29, 2016 in Group News, Insight | 0 comments

JCDecaux Global Shopper Connections 2 offers deep insight into the shopping habits of the international traveller across a variety of product categories. In this third instalment, we delve into the Global Shopper’s purchasing preferences when buying Fashion & Clothing.

Read More

Global Shoppers and Fragrances: a long-standing relationship

Posted on Nov 15, 2016 in Group News, Insight | 0 comments

JCDecaux Global Shopper Connections 2 offers deep insight into the shopping habits of the international traveller across a variety of Product categories. In this second instalment, we delve into the Global Shopper’s purchasing preferences when buying Fragrances.

Read More

Launching JCDecaux Global Shopper Connections 2: uncovering shopping habits of the international traveller

Posted on Oct 27, 2016 in Featured, Group News, Insight | 0 comments

JCDecaux launches Global Shopper Connections2, revealing new insights into the travel and shopping habits of international shoppers.

Read More

Global Ad Spend Forecast: Autumn 2016

Posted on Oct 18, 2016 in Insight | 0 comments

Looking at the three ad spend forecast reports from ZenithOptimedia, Carat and Magna Global, we have compiled the key observations of the media landscape for the coming year. Despite a slight decline due to volatility in some markets, the positive momentum of the global advertising spend is expected to continue into 2017.

Read More

Elections and Sports drive Stronger Adspend Growth in 2016

Posted on Oct 27, 2015 in Insight | 0 comments

Global advertising spend is released by the forecasting companies ZenithOptimedia and Carat who estimate a 5% growth in 2016 in their Q3 forecasts.

Read More

Business Travellers 3: Why Airport Advertising reaches Decision Makers

Posted on Nov 24, 2015 in Featured, Group News, Insight | 0 comments

JCDecaux Airport UK launches the third instalment of their Business Traveller research series. Key findings show business travellers are tech savvy, social decision makers for whom airport continues to be an important environment.

Read More