JCDecaux wanted to find out how passengers experience brand communication in airports and commissioned a preliminary study in France in 2010, working with OpinionWay. Following these initial findings, JCDecaux launched a worldwide research study, to better understand how passengers live the Airport Experience across the globe. The study also investigated the role of advertising in creating added value for brands in a world of increasing communication channels ranging from premium giant formats, digital and mobile devices to earned media.
* Research conducted in 2010 or 2011 with similar methodologies
Sources : Airbus Global Market Forecast - December 2009 - ACI 2009 trafic forecast - * Revenue Passenger Kilometres