Eye on the UK: Celebrating 30 Years with Digital
JCDecaux UK is getting ready to take a new turn and announces the launch of a major initiative to double the size of its roadside digital portfolio. As the company is about to celebrate its 30th year of presence in the UK, it also plans to have a symbolic 30 screens live in 2014.
To kick start this major project, the first of the new digital screens will go live at the end of October, followed by the digitisation of many iconic sites such as the Holland Park Tower, the M4 London Gateway, the A40 Spire, both faces of the iconic M4 Tower but also sites outside of London such as the Trafford Arch in Manchester and two new locations in the North of England.
One of the most significant changes will be the digitisation of the iconic Old Street Roundabout in 2014, bringing digital to the heart of the rebranded ‘Silicon Roundabout’ area comprising Old Street and Shoreditch.
Spencer Berwin, MD Sales of JCDecaux said:
“This major new digital investment is bringing unprecedented flexibility and scale to the UK market. While other people talk about change, JCDecaux is actually making the changes, driving the digital agenda in the UK. By 2014, JCDecaux will offer clients a portfolio of 30 digital roadside locations across the UK in addition to an expanded rail and mall portfolio that will include: 15 M-Vision screens in malls, 24 Transvision screens in stations, 800 D6s and over 2000 airport digital locations, including the exciting new portfolio at Heathrow Terminal 2.”