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Here is a great imaginative outdoor campaign to engage with the worst drivers!

To promote the new Ford Activate Park Assist Technology, Ogilvy made fun of all the bad French driving habits. Using a huge interactive screen placed on a building and two cars parked below (with very little space to park), the trick was to count every time a driver would hit one of those two cars. At the end, the (bad driving) winner could try this new helpful park assist feature.

In that same spirit of interactivity, JCDecaux recently used 6-sheet food dispensers for the launch of the brand new delicious cake, Mr Kipling. This creative and utterly “yummy” call to action pushed loads to press a special button on those panels to have the first taste! This campaign was launched with TV celebrity Joanna Page on Tottenham Court Road,London.

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