Thanks to JCDecaux, passengers at Orly airport (Paris) could fully experience the new samsung Galaxy Note. An area domination was put in place during the month of January 2012 in order to capture every passenger’s attention and make them discover this brand new kind of device: smartphone and tablet at the same time.
The heart of this campaign was an impressive 138″ interactive digital wall which was presenting the many functions of the phone. It was part of a podium that included 2 demonstration stands, leaflets and a hostess.
The other part of the campaign was a network of balcony wallwraps that surrounded the central podium and completed the 360° impact of the operation.