Campaign Showcase – Heineken
Heineken is Europe’s largest brewer and the world’s largest cider producer. With so many products to promote and competitors, Heineken invest a lot of money in outdoor advertising and JCDecaux is always willing to help achieve their campaign aims. Heineken advertise on different formats in many outdoor environments and countries in order to reach their target audience best. Here is a small selection showcasing Heineken’s recent outdoor advertising with JCDecaux.
This was an interesting and unusual form of advertising. Strongbow flyers were placed on the bars in the buses in Finland. It was a simple design ensuring concise information was relayed to members of the public. As they were placed in the aisle of the bus, passengers could not miss them.
This advertisement was very popular for Heineken. It was intended to remind consumers that the alcoholic beverage is best served chilled. Situated at the roadside, Heineken simplistic approach to advertisement design works incredibly well at drawing attention.
Heineken’s domination of an underground walkway, using wall wraps, was remarkable in Singapore. From afar, it looked like a pattern of some sort and the striking colour green gave some indication to travelers as to what the product being advertised was. On a closer look, it was a repetition of Heineken products, including bottles and cans of all different sizes. Below are a few examples showing different parts of the campaign.
Another campaign in Singapore was a podium with a sign reading “Please do touch”. This is a campaign that Heineken and JCDecaux created in order to advertise the new Tactile Can in which the beer would be served in. Passers-by were allowed into the podium in order to see how the new Tactile Can felt as well as get a free sample of it. Many companies give away free samples to members of the general public as it allows them to engage with them directly and gives them a sense to higher the standards of their reputation, whilst the consumer has the chance to sample the new product.
Below is an innovative bus shelter created in Batislava in Slovakia showcasing one of the many different brands that Heineken have around the world. It is made to look very regal with the seating representing thrones. This fits very well with the strapline which reads: “Crowned King and you’re best beer everyday” when translated into English.