Most Recent Articles

Taste the Brighside With JCDecaux Belgium & Lipton Ice Tea

Posted on Apr 17, 2014 in Innovate | 0 comments

Thanks to Lipton Ice Tea and JCDecaux, one million cans will be distributed to the public, becoming the largest sampling action ever for Lipton, which runs from April to late June.

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Winner Of The JCDecaux Innovate Campaign Of The Month – February 2014

Posted on Apr 9, 2014 in Innovate | 0 comments

JCDecaux Innovate, in collaboration with OMD, developed a very original campaign where McDonald's rewarded people´s smile with a free coffee during their “Smilemeter” campaign. Passers-by were invited to smile in front of an interactive screen, and those who smiled for a while got a voucher for a free coffee.

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JCDecaux Innovate Campaigns of the Year 2013

Posted on Apr 4, 2014 in Campaigns, Featured, Innovate | 0 comments

JCDecaux Innovate creates bespoke outdoor solutions from concept to on-street reality. Our local teams are dedicated to pushing the boundaries and challenging the conventions of Out-of-Home advertising by delivering outstanding and truly memorable campaigns...

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Tech Talk and Trends: Get Smart(phone) with Outdoor

Posted on Mar 31, 2014 in Tech Talk & Trends | 0 comments

In an increasingly connected world where people are spending more and more time outside of their home, mobile and outdoor advertising offer a unique and effective way to attract and interact with consumers on the go. This is the era of the smartphone and the importance of real-time information is key; consumers want information immediately. Let us have a closer look at how mobile technologies can work in perfect harmony with OOH and allow the brand and the consumer to form a meaningful connection, translating into increased purchasing intent.

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Promoting humanitarian action internationally with Red Cross and JCDecaux OneWorld

Posted on Mar 27, 2014 in Campaigns | 0 comments

The International Committee of the Red Cross (ICRC) together with Getty Images...

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Pepsi reveals its “Unbelievable” campaign, and we LOVE it !

Posted on Mar 21, 2014 in Innovate | 0 comments

From Monday 10th March, passers-by are able to witness a number of surrealistic and unbelievable street scene scenarios, where New Oxford Street is invaded by computer generated flying-saucers, a giant robot with laser eyes and much more!

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Marks & Spencer and JCDecaux Present the First Virtual Catwalk

Posted on Mar 14, 2014 in Innovate | 0 comments

The iconic British retailer Marks & Spencer and JCDecaux Netherlands...

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