Most Recent Articles

Global Shoppers and Fashion: the most popular travel purchase

Posted on Nov 29, 2016 in Group News, Insight | 0 comments

JCDecaux Global Shopper Connections 2 offers deep insight into the shopping habits of the international traveller across a variety of product categories. In this third instalment, we delve into the Global Shopper’s purchasing preferences when buying Fashion & Clothing.

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3 Ways Fast-Food Restaurants have used Out-of-Home creatively

Posted on Nov 24, 2016 in Campaigns, Innovate | 0 comments

3 fast-food restaurants that have made the most of the Out-of-Home medium to entertain, demonstrate their key strengths and exhibit their uniqueness and creativity.

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Global Shoppers and Fragrances: a long-standing relationship

Posted on Nov 15, 2016 in Group News, Insight | 0 comments

JCDecaux Global Shopper Connections 2 offers deep insight into the shopping habits of the international traveller across a variety of Product categories. In this second instalment, we delve into the Global Shopper’s purchasing preferences when buying Fragrances.

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Best Creative Campaigns of September: Models, BBQs and Music

Posted on Nov 10, 2016 in Campaigns, Innovate | 0 comments

Our favourite picks of Creative Campaigns in September from around the world saw models, BBQs and Music.

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Launching JCDecaux Global Shopper Connections 2: uncovering shopping habits of the international traveller

Posted on Oct 27, 2016 in Featured, Group News, Insight | 0 comments

JCDecaux launches Global Shopper Connections2, revealing new insights into the travel and shopping habits of international shoppers.

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Global Ad Spend Forecast: Autumn 2016

Posted on Oct 18, 2016 in Insight | 0 comments

Looking at the three ad spend forecast reports from ZenithOptimedia, Carat and Magna Global, we have compiled the key observations of the media landscape for the coming year. Despite a slight decline due to volatility in some markets, the positive momentum of the global advertising spend is expected to continue into 2017.

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Best Creative Campaigns of July: A Summer of Experiences

Posted on Sep 1, 2016 in Campaigns, Innovate | 0 comments

The Best Creative Solutions campaigns in July were experiential. Advertisers made the most of their audiences being outdoors in the summer and picked the right moments to engage and entertain them.

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