JCDecaux OneWorld - International Outdoor Advertising

Unilever digital strategy: See Lynx/Axe Anarchy invisible campaign

Unilever's Lynx brings out another digital campaign: special LCD screens and polarised sunglasses that allow you to view otherwise invisible yet unique content - all whilst rising to the top for engagement and interaction and increasing their marketing ROI.

Outdoor Advertising Facial & Gesture Recognition Technology

From art installations and fun gimmicks, to mainstream games consoles; facial and gesture recognition technology has been on a long journey and it isn’t showing any signs of coming to an end soon. Useful deployments in practical situations are becoming more and more apparent – and as the quality of camera and reliability of data capture increases, maybe soon, a world like John...

Sol Station gets renamed: “Estacion SOL Galaxy Note”

For the first time in Spain, an advertiser dominated an entire metro station, renaming it after it’s new product. JCDecaux Spain changed the name of the busiest metro station in Spain to ‘Estación de Sol Samsung Galaxy Note’. The naming campaign also included an ambient decoration in the whole station: access, halls, corridors, platforms, trains and also some podiums where people can get a...

Engaging Outdoor Advertising: Finance Campaigns

JCDecaux have created many different outdoor campaigns for financial companies from Allianz to Zurich all over the world. Brands have decided to use more digital and dynamic ways to communicate to their audiences. Here is a selection of some recent campaigns.

Love is in the Air!

Every year on February 14th, cards, flowers and chocolates are exchanged amongst loved ones all across the world. Wouldn’t it be a little bit special if your partner did something a little bit unusual? That’s exactly what happened when companies such as Cadbury and MasterCard teamed up with JCDecaux in order to create very special and unique heart warming moments. MasterCard Love is all...

Super Bowl 2012 Outdoor Adverts

It’s hard not to get caught up with the media frenzy surrounding America’s most watched sporting and television event. Whether it’s Madonna at half time show, the quality of the adverts or even… the big game itself, everyone is talking about the Super Bowl! With the whole world watching, brands invest more time and money into promoting their products than at any other time of the...

WallDecaux: Mercedes Key to Viano Campaign

For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control...

The Future (and Beauty) of… Vending Machines!

…and other remarkable dispensing units. 10 of the most innovative vending machines, concepts and campaigns. Read on to learn about creative executions that include transparent LCD screens, NFC payment machines, face recognition food dispensers and more. (featured photo from st3f4n on flickr)