Most Recent Articles

Outdoor Becomes Art’Door: The Sequel

Posted on Jul 15, 2014 in Campaigns | 0 comments

Like the summer sun, we are welcoming another eagerly anticipated visitor in the UK – the Art Everywhere project. Now in its second year, this initiative seeks to bring art onto the streets nationwide by working with JCDecaux and other Outdoor companies.

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Edge Of Tomorrow, Warner Bros’ First International Innovate Campaign

Posted on Jul 17, 2014 in Innovate | 0 comments

Working together with JCDecaux, Warner Bros ran for the first time the same Innovate campaign in Spain and Holland, for the release of their blockbuster “Edge of Tomorrow” starring Tom Cruise and Emily Blunt.

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Play The Game With Turkish Airlines

Posted on Jul 14, 2014 in Innovate | 0 comments

Turkish Airlines, the official sponsor of the Euroleague Basketball, developed a great Innovate campaign together with IGPDecaux offering people the chance to win a trip to Istanbul.

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Comptoir des Cotonniers opens 10,000 m-commerce “billboard shops”

Posted on Jul 1, 2014 in Campaigns, Innovate | 0 comments

Comptoir des Cotonniers worked in collaboration with JCDecaux and Powatag to launch their latest innovative out-of-home m-commerce campaign consisting of "billboard-boutiques".

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Airport Fitness & Fun with Farmlite

Posted on Jun 20, 2014 in Innovate | 0 comments

JCDecaux India recently worked with ITC Foods to launch their Farmlite biscuits at Bangalore airport through a uniquely engaging activity.

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A Tram Journey To Tuscany With Consorszio Olio Toscano

Posted on Jun 12, 2014 in Innovate | 0 comments

Consorszio Olio Toscano (a Tuscan company specializing olive oil) took over a tram, by offering passengers food, drinks and their products for their journey into Milan. This fully wrapped tram, which included a bar and a host providing food and entertainment for the commuter was available for 8 hours a day for 7 days. The campaign ran from the 7th April to the 14th April.

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Outdoor Advertising Effectiveness in Long & Short Term Strategies

Posted on Jun 16, 2014 in Featured, Insight | 0 comments

At a recent conference on Out-of-Home advertising efficiency, OOH was shown to be a valuable medium for advertising strategies both in the long and short term...

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