JCDecaux OneWorld - International Outdoor Advertising

JCDecaux | London 50 Designs | 5 Continents

JCDecaux UK will be celebrating the World Communication Design Day, by dedicating its most iconic London display, the Cromwell Road Digital Gateway, to demonstrate its commitment to working with new and innovative design talents and encourage creativity.

Celebrating 300 MILLION self-service bicycle rentals worldwide!

JCDecaux, pioneer of the self-service bicycle hire, has recently celebrated its 300 millionth rental. This unique service has gone a long way since it was first launched in Vienna, in 2003.

Easter Eggventures Round the World

JCDecaux celebrated Easter 2013 with a series of exciting Eggventures round the world. We spotted the familiar Easter bunny becoming a culprit rather than a bringer of chocolate eggs....Read on to discover Eggventures ranging from the mysterious to the simply sense-sational!

Airports: where Power of Influence takes off

Influence is a key factor in successful advertising – both influence of the message as well as influence of the individuals who were exposed to it. The latest research by JCDecaux UK Airport discovered that targeting influential people makes advertising go the extra mile as these individuals disseminate brand messages beyond the original ad environment more rapidly than others.

Charity utilises OOH’s strengths as a call-to-action medium

Among the many ground-breaking campaigns that have pushed the concept of Outdoor communication “out-of-the-box”, the digital campaign launched by the Missing People Charity in collaboration with the Outdoor Media Centre proved to be a great success.

Brands push the boundaries with eco-friendly out-of-home

More than an advertising medium, Out-of-Home gives brands an opportunity to make a statement that's hard to miss by investing in highly innovative ecological campaigns.

Advertising Pays: Unique insights into the role of advertising in the economy

According to the new report "Advertising Pays" produced by Deloitte, advertising is more than just a successful industry in the UK, it is an "Economic Fuel". Released on 31st January this year, the report highlights how every £1 spent on advertising increases the growth of the economy by £6.

Milestone in Outdoor Audience Measurement

The UK Outdoor industry reached a milestone last week with the launch of a brand new audience measurement system called Route. The system produces audience estimates for Out-of-Home advertising and the data captures how many people saw an advertisement, how often they saw it and the profile of those who have seen it.

Customers’ movements mirrored through Kinect interaction in Out-of-Home

Posted on May 7, 2013 in Innovative Campaigns | 0 comments

Kinect-based applications that allow full interaction with the customer are getting common these days. The idea of these applications is to mirror customers’ movements via real mannequins or digitally based...

JCDecaux | London 50 Designs | 5 Continents

Posted on Apr 26, 2013 in Digital Outdoor, Featured, Innovative Campaigns | 0 comments

Celebrating 300 MILLION self-service bicycle rentals worldwide!

Posted on Apr 19, 2013 in Featured, International Outdoor | 0 comments

JCDecaux, pioneer of the self-service bicycle hire, has recently celebrated its 300 millionth rental. This unique service has gone a long way since it was first launched in Vienna, in 2003.

Advertisers continue to harness the additional impact and engagement delivered by JCDecaux Innovate alongside their standard JCDecaux campaigns. 2012 saw close to 1,500 Innovate campaigns throughout the JCDecaux Group.