Most Recent Articles

A WallDecaux billboard + An Evoc Backpack = A punchy campaign!

Posted on May 18, 2012 in Digital Outdoor, Innovative Campaigns, International Outdoor | 0 comments

No need for huge amounts of money to get a successful and impactful communication campaign. Experience is the key and here is a good example to prove it. The German outdoor sport brand EVOC wanted to communicate...

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Unilever digital strategy: See Lynx/Axe Anarchy invisible campaign

Posted on May 15, 2012 in Digital Outdoor, Featured, Innovative Campaigns, International Outdoor | 0 comments

Unilever's Lynx brings out another digital campaign: special LCD screens and polarised sunglasses that allow you to view otherwise invisible yet unique content - all whilst rising to the top for engagement and interaction and increasing their marketing ROI.

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Outdoor Advertising Facial & Gesture Recognition Technology

Posted on May 10, 2012 in Digital Outdoor, Featured, Innovative Campaigns | 0 comments

From art installations and fun gimmicks, to mainstream games consoles; facial...

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Interactive User Controlled Digital Campaign

Posted on May 9, 2012 in Digital Outdoor | 0 comments

The National Centre for Domestic Violence (NCDV) has launched an interactive...

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JCDecaux goes even greener

Posted on May 4, 2012 in International Outdoor | 0 comments

They have arrived! JCDecaux has finally received its first six brand new...

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Global Adspend Forecasts (April 2012)

Posted on Apr 30, 2012 in Research & Insight | 0 comments

Major advertising expenditure forecasters are positive in their predictions...

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Parking has never been so fun!

Posted on Apr 26, 2012 in Digital Outdoor, Innovative Campaigns, International Outdoor | 0 comments

Here is a great imaginative outdoor campaign to engage with the worst...

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