Most Recent Articles

Augmented Reality and Outdoor: 5 Campaigns to Make Your Eyes Pop

Posted on Aug 19, 2014 in Campaigns, Featured, Innovate, Tech Talk & Trends | 0 comments

We are seeing a growing trend for incorporating Augmented Reality in Outdoor advertising to create innovative, out-of-the-box campaigns, where the AR is in perfect synergy with the advertising brand. Have a look at our pick of top AR campaigns from the last twelve months.

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Winner Of The JCDecaux Innovate Campaign Of The Month – June 2014

Posted on Aug 15, 2014 in Campaigns, Innovate | 0 comments

AFA JCDecaux Denmark has made great creative use of OOH and Augmented Reality by running a prank campaign for the release of the film "On the Edge" (original title “Lev Stærkt”). Commuters believe a car crashed into the bus shelter under which they were standing. But no, it's only a clever use of AR!

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Outdoor strikes again at Cannes Lions 2014

Posted on Aug 13, 2014 in Insight | 0 comments

WARC analyses the Cannes Lions Creative Effectiveness shortlist entries and winners, revealing that the use of Outdoor together with other media, including traditional, digital and social, promises amplified campaign effectiveness.

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Outdoor Advertising on Trend: Paving the Way for Mobile Commerce

Posted on Aug 6, 2014 in Tech Talk & Trends | 0 comments

“Showrooming” is a trend that is here to stay and that consumers want to and expect to be able to use their mobile when out shopping. Outdoor Advertising is on trend, allowing brands to utilise mobile technologies to reach their potential and create added value for an advertising campaign.

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Take A Selfie And Win A Trip With Huawei

Posted on Jul 29, 2014 in Campaigns, Innovate | 0 comments

JCDecaux Innovate Australia has partnered with Huawei to promote the launch of their new Ascend G6 smartphone, by inviting passers-by to strike a pose in an original 'Get snap-happy' campaign.

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Magnum Ice Cream: Celebrating 25 Years of Pleasure

Posted on Jul 24, 2014 in Campaigns, Innovate | 0 comments

To celebrate “25 Years of Pleasure”, Unilever’s Magnum and JCDecaux Netherlands ran a campaign from 21st to the 28th of May, giving people of Amsterdam the opportunity to redeem a free personalised ice cream!

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Outdoor Becomes Art’Door: The Sequel

Posted on Jul 15, 2014 in Campaigns | 0 comments

Like the summer sun, we are welcoming another eagerly anticipated visitor in the UK – the Art Everywhere project. Now in its second year, this initiative seeks to bring art onto the streets nationwide by working with JCDecaux and other Outdoor companies.

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